1) Someone will hack the sound system so that it only plays “Livin’ Lavida Loca.”
2) At least one participant will think it’s a costume party and show up dressed as Batman.
3) Four speakers into the 1st day, one person will remark that they “still don’t get this SEO stuff. I mean, what’s the deal?”
4) The hallways and lunch tables will be segregated by Mac users vs. PC users.
5) “What’s your Twitter handle?” will be the number one most used pickup line.
6) The hotel will rent the adjacent conference ballroom to a charismatic church, and they’ll be overpoweringly loud.
7) Someone will walk in wearing a helmet, gloves, and biker jacket and declare that it “sure was a long trip on my Guy Kawasaki.”